Florence is a city rich in culture and home to countless museums. Among them, the Museo di Antropologia, one of the oldest establishments, often struggles to stand out. This project focused on rebranding the museum, creating a compelling visual identity designed to attract and engage visitors.
The museum showcases evidence of human diversity across four continents: Asia, America, Oceania, and Africa. The logo represents this through four connected human figures, each head symbolizing a continent, highlighting the relationships between cultures. Its organic silhouette draws inspiration from anthropological symbols and conveys a sense of craftsmanship.
2023
