LEO is a car-sharing company that expanded from Lyon, France, to Montreal and launched a competition inviting students to rethink its brand identity. This design was selected by the company as inspiration for their new image.
The concept was inspired by the idea of sharing every ride with joy. The design incorporates a smile that can stand on its own as a visual element, while the logo itself tells a story: the letters “L” and “E” form loops that emphasize the notion of a smooth journey, leading seamlessly to the “O,” which represents the destination.
2024
